For merchants & brands
Reach people by what they bought.
Not by what they searched for, browsed, or seemed to be thinking about. By what they actually spent money on, verified at the moment it happened.
You are paying to reach an audience that might buy.
Intent data describes consideration. It tells you someone thought about a category — not that they spent money in it, and certainly not how much or with whom. That gap is why so much marketing budget is measured against proxies nobody fully believes, and why incrementality is so hard to argue about honestly.
Audiences built from purchases
Segments constructed from verified category and merchant spend across participating issuers — aggregated and de-identified, never raw cardholder records.
Fund only what you can see
Offer qualification is evaluated against the actual authorization. You are funding a reward because a purchase demonstrably happened, not because someone submitted a claim.
Reach at the moment of relevance
Your message arrives attached to a transaction that just occurred, through a channel the cardholder's bank already owns and the cardholder already trusts.
Measurement that closes
Because the same infrastructure sees the next purchase, campaign effect is measured against spend rather than against clicks or modelled attribution.
What a brand actually gets.
- Verified-spend audiences instead of inferred intent
- Cashback, rewards and incentives funded against real transactions
- Placement in a trusted, bank-owned channel
- Closed-loop measurement against subsequent purchase
Most relevant solutions
- Funded OffersMerchant-funded cashback, rewards and incentives, settled against verified spend.
- Advanced AdvertisingCross-bank CPM placements and CPA campaigns, priced against verified spend.
- Real-time Marketing IntelligenceEvery transaction and cardholder analyzed to generate live performance intelligence.
Test it on one category.
A single funded-offer campaign on one category is usually enough to see whether the measurement holds up.