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ACTTRAQ

Solutions

Coming soon

Real-time Marketing Intelligence

Every transaction and every cardholder analysed to produce performance intelligence while the campaign is still running.

This product is coming soon.

The infrastructure it runs on is live and carrying traffic today. We are working with a small number of design partners to shape it — if that is interesting, tell us what you would need from it.

The problem

Most campaign reporting arrives after the campaign can be changed.

A monthly pack tells you what a campaign did once it is too late to do anything about it. Meanwhile the segments that would have responded best went untargeted, and budget went to segments that were never going to move. The information existed the whole time — it just was not available while it was still useful.

How it works

Reporting that arrives in time to matter.

  • Measured against verified spend

    Performance is scored against transactions rather than against opens, clicks or self-reported activity.

  • Available while it still matters

    Results surface during the campaign, so budget, segment and offer mix can be corrected rather than post-mortemed.

  • Attributed to every party

    The issuer, the funding merchant and the advertiser each see the effect attributable to them, from the same underlying record.

What it delivers

Know what worked while it is still working.

Who it is for

Teams accountable for the return on a card portfolio's marketing spend, who currently find out how a campaign went after it has ended.

  • Campaign performance measured against verified spend
  • Segment and cohort behaviour tracked as it changes
  • ROI attribution across issuer, merchant and advertiser
  • Dashboards and custom reporting on the same data

Other solutions

See it running against your own portfolio.

The fastest way to evaluate this is a scoped pilot on a segment you already worry about.

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