Solutions
Coming soonAdvanced Advertising
Cross-bank placements priced against what people actually bought, rather than what an algorithm inferred they wanted.
This product is coming soon.
The infrastructure it runs on is live and carrying traffic today. We are working with a small number of design partners to shape it — if that is interesting, tell us what you would need from it.
The problem
Advertisers spend billions targeting intent, and measure against a proxy.
Searches, clicks and browsing describe consideration, not purchase. The advertiser pays to reach an audience that might buy, then scores the campaign against a signal that stands in for the outcome. Verified spend is the other side of that gap — a record of what was bought, from whom, and for how much.
How it works
From verified purchase to placement.
Audiences built from purchases
Segments are constructed from verified category and merchant spend across participating issuers — aggregated and de-identified, never raw cardholder records.
Placement at the moment of relevance
Advertising reaches the cardholder attached to a transaction that just happened, through a channel the issuer already owns and the cardholder already trusts.
Closed-loop measurement
Because the same infrastructure sees the subsequent purchase, campaign effect is measured against spend rather than against clicks.
What it delivers
Precision the intent market cannot offer.
Who it is for
Brands and advertisers who need purchase-level precision, and issuers who want a new revenue line on cardholder touchpoints they already control.
- CPM placements across a multi-issuer footprint
- CPA campaigns priced against verified purchase
- Audiences built on what people bought, not what they browsed
- Measurement closed against actual spend
Other solutions
- Cardholder Lifecycle MarketingReal-time activation, reactivation, retention and upsell — triggered by what cardholders actually buy.
- Funded OffersMerchant-funded cashback, rewards and incentives, settled against verified spend.
- Pay with PointsPoints redemption activated at the moment of verified purchase — not days later.
- Real-time Marketing IntelligenceEvery transaction and cardholder analyzed to generate live performance intelligence.
See it running against your own portfolio.
The fastest way to evaluate this is a scoped pilot on a segment you already worry about.